WNBA Plans Expansion; Rich Paul's New Masterclass

Bloomberg Business of Sports · 2025-07-04

Join hosts Michael Barr and Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports.

Bloomberg News senior reporter Kim Bhasin joins to do a check in on the sneaker industry. He discusses his reporting on New Balance relaunching its basketball business with new NBA top draft selection Cooper Flagg as a big part of its efforts, plus how Nike's latest upbeat forecast suggests that CEO Elliott Hill's plans for the brand might be starting to work.

Then, Bloomberg US sports business reporter Randall Williams joins to discuss the WNBA's plans to add three teams in Cleveland, Detroit and Philadelphia with a record expansion fee.

Plus, a special conversation with Klutch Sports founder and CEO Rich Paul about his latest project with Masterclass.

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Bloomberg Business of Sports

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.

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